— PROJECT NAME

天启行动 (Operation Apocalypse)

— ROLE

Senior Creative Expert

— DATE

2022-2024

I joined NetEase Games in Shenzhen in 2022 as Senior Creative Expert on a mobile FPS PvP project. There I worked with the Studio Lead to define the creative orientation of the game, through Creative briefs, brainstorming and discussions with the design and art team. I made creative briefs on various game fields, such as level art and narrative, weapon skins concepts, character stories and visuals, as well as music. I also had to ensure the game content and design was compatible with western culture and player habits.

Working on a totally new type of game for me, aiming at a different market was a huge step out of my comfort zone, but that taught me a lot about other ways to create games and monetize them