BILLIE EILISH
BAD GUY
— PROJECT NAME
Just Dance 2020
— ROLE
Creative Direction
— DATE
20/05/2019
Just Dance is a game deeply connected with all forms of pop culture, music, dance, design, etc…So we love to be able to work with artists that have the unique talent to create unique content in all these domains at once.
Grammy Award winning Billie Eilish is definitely one of them. The song “Bad Guy” took over the planet in 2020 and we felt that this bass-heavy, upbeat music with very specific singing tone was extremely inspiring for the game. We started collaborating with her on building a concept and gameplay taylored on her song and universe.
Main Concept
The idea was quite straightforward : use the "blohsh", this little character who has become Billie Eilish's icon, something extremely simple yet instantly recognizable. The whole visuals would be built around it.
Blohsh as patterns, giant blohshes evolving around the dancer, yellow on yellow Blohsh, blohshes going around everywhere.
Like a full Billie Blohsh world.
Character & Choreography
The character design and dance were inspired by Billie’s own outfits and dance performance, getting references from her live shows and music videos. The idea was to create a Just Dance version of Billie Eilish, have someone moving, acting and dancing like her, in her own universe. It had to be relevant whether players were fans of the artist or not.
