— PROJECT NAME

Just Dance

— ROLE

Creative Direction

— DATE

Since 2018

Just Dance targets a very casual audience, that is more used to streaming platforms, mobile navigation and Smart TVs than complex gaming interfaces.

Along the years, the game has become more and more complex, with many features and new types of content. Having a yearly edition with more songs led to add more and more screens, buttons, leading the UI & UX to lack this intuitive feeling and navigation. 

So we reworked Just Dance’s UI from scratch, to refine the game flow, diplay more easily the different kinds of content, showcasing the live events that occured all year long and the news related to the game and beyond.